It’s been over a century since Mansour Farah founded the Farah brand, and it’s never been more popular. Initially focusing in Texas on workwear with immensely durable and comfortable clothing, Farah then underwent a re-birth in 1970’s Britain to play a leading role in Mod, Casuals and 90s UK fashion. Men everywhere were clamouring to get their hands on a fresh Farah polo shirt or some comfy yet fashionable Farah trousers, and that popularity has stood the test of time. Farah is a leading name in casual menswear and a brand we are proud to offer through our extensive USC by Sports Direct catalogue.